New products will be sequentially released at 7-Eleven from August 1, 2023. Among them, we will introduce a selection of newly arrived sweets and ice cream that we are interested in. This time, "Mochi Mochi Custard Bread", "Fluffy Texture Large Chiffon Cake", "Oven Baked Puff Yello Nama Custard", etc. will be available.

7-ELEVEN "Fluffy Texture Large Chiffon Cake

7-ELEVEN New Arrival Sweets Summary (sequential release after August 1)

New products to be sequentially released at 7-Eleven from August 1, 2023. Here we introduce a selection of newly arrived sweets and ice cream products that we are interested in. This time, "Mochi Mochi Custard Bread," "Fluffy Texture Large Chiffon Cake," "Oven Baked Choux Melt and Fresh Custard," etc. will appear.

All images are from 7-ELEVEN's official website
* Availability may vary by region and store.

7Premium Petit Cake Banana 4-pack

7-ELEVEN "7 Premium Petit Cake Banana 4pcs.

A set of four petit cakes with banana-flavored financier dough baked into an easy-to-eat size. Sold in Tohoku, Kanto, Koshinetsu, Hokuriku, Tokai, Kinki, Chugoku, Shikoku, and Kyushu regions. The price is 158 yen (170.64 yen including tax).

Mochimochi Custard Bread

Moist, glutinous dough with custard folded into it. Sold in Hokkaido, Fukushima, Kanto, Niigata, Yamanashi, Hokuriku, Tokai, Kinki, Chugoku, and Shikoku regions. The price is 128 yen (138.24 yen including tax).

Fluffy textured large chiffon cake

A chiffon cake with a fluffy, melt-in-your-mouth texture that can be shared. Available in Hokkaido, Tohoku, Kanto, Yamanashi, Nagano, Hokuriku, Tokai, Kinki, Chugoku, Shikoku, and Kyushu. The price is 238 yen (257.04 yen including tax).

Kiln-baked puff with yam yam and raw custard

7-ELEVEN "Oven Baked Choux with Thick Raw Custard

Aromatic, melt-in-your-mouth puff pastry made with fermented butter and filled with a smooth, rich custard. Sold in Tokyo and Kanagawa Prefecture. The price is 138 yen (149.04 yen including tax).

7Premium Moist Egg Soufflé

This sweet treat combines the soft and fluffy texture of the soufflé dough with the smooth taste of custard whip. The product will go on sale on or after August 3. Sales areas are Tohoku, Kanto, Koshinetsu, Hokuriku, Tokai, Kinki, Chugoku, Shikoku, and Kyushu. The price is 150 yen (162 yen including tax).

Gosan-yaki" sponge cake made with luxurious eggs

7-ELEVEN "Castella Gosan-yaki" (sponge cake with luxurious eggs)

This chilled Gosan-yaki sponge cake is baked using a luxurious ratio of 5 egg yolks to 3 egg whites. The soft and moist texture and the texture of coarse sugar can also be enjoyed. The product will go on sale on or after August 2. Sales areas are Hokkaido, Tohoku, Kanto, Koshinetsu, Hokuriku, Tokai, Kinki, Chugoku, and Shikoku. The price is 158 yen (170.64 yen including tax).

Glico Panap

New arrival ice cream to be released sequentially from August 1. Available in Hokkaido, Tohoku, Kanto, Koshinetsu, Hokuriku, Tokai, Kinki, Chugoku, Shikoku, and Kyushu. The price is 160 yen (172.80 yen including tax).

Akagi GALLIGARI-KUN Pear

New arrival ice cream to be released sequentially from August 1. The sales area is all over Japan. The price is 70 yen (75.60 yen including tax).

Morinaga Cheerio Chocolate & Vanilla

New arrival ice cream which will be sequentially released on August 1. Sales areas are Hokkaido, Tohoku, Saitama, Chiba, Tokyo, Kanagawa, Koshinetsu, Hokuriku, Tokai, Kinki, Chugoku, Shikoku, and Kyushu. The price is 160 yen (172.80 yen including tax).