JR PREMIUM SELECT

SETOUCHI JR PREMIUM SELECT SETOUCHI Okayama-grown white peach

ice cream bar "Okayama-grown white peach ice cream bar" will be sold from the "JR PREMIUM SELECT SETOUCHI" series. The price is 297 yen (tax included). Sold at 7-ELEVEN Heart Inn, 7-ELEVEN Kiosk, Omiyage Kaido, Entre Marche, Omiyage Rakuichi, and 7-ELEVEN stores in the Chugoku and Shikoku regions of JR West Japan. Some stores do not carry the product.

The JR West Okayama Group is promoting the "Furusato Okoshi Project" to discover "good things" unique to the Okayama/Bingo area and to promote their attractiveness to people in Japan and abroad through various activities. As part of this project, we have developed the "JR PREMIUM SELECT SETOUCHI" series of products developed in collaboration with local companies and producers. The "Okayama-bred Hakucho (white peach) Ice Cream Bar," which sold approximately 100,000 units for a limited time since its launch in June 2022 and has been well received, will be available again this year.

The "Okayama-bred

Hakuto

Ice Cream Bar" is a product that offers a new taste of Hakuto and milk by combining the refined sweetness of Hakuto ice cream made from puree of "Hakuho" peaches, which are one of Okayama's most famous products and have soft pulp and rich juice, with gently refreshing milk ice cream. This is a product that offers a new taste of white peaches and milk.