NACHI Valentine in GINZANACHI's Valentine's Day event "Valentine in GINZA" will be held at Ginza Mitsukoshi in Tokyo. The event will run from January 18 to February 14.
The event is part of the "Smile Switch Club," which anyone who loves cakes can join. In addition to the event's limited-edition sweets and goods, there will also be an "Extracurricular Activity in Ginza! Peko-chan Sweets Stamp Rally" will also be held.
Koisuru Petit Gateau Selection
(9pieces) "Koisuru Petit Gateau Selection (9 pieces)" is a limited edition Valentine in GINZA sweet.
It is a petite-sized assortment of nine popular sweets that have appeared in Fujiya's TV commercials, and can be enjoyed alone or shared by several people. Refrigerated and priced at 2,268 yen (tax included, same below).
Strawberry Smile Switch Tuncaron "Koisuru Strawberry Smile Switch Tuncaron" is another Valentine in GINZA limited edition.
The Smile Switch logo is printed on these tuncarrons. The colorful heart-shaped macaron skin and cream inside make for a visually pleasing sweet. Three flavors are available: "PINK & GREEN: chocolate ganache + raw milky + strawberry," "YELLOW & PURPLE: milky ganache + raw milky + strawberry," and "RED & BLUE: orange milky ganache + raw milky + strawberry," all priced at 324 yen.
Heart Peanut Chocolate Can (
Pixel Cake) "Heart Peanut Chocolate Can (Pixel Cake)" is the first sweet to be sold at Valentine in GINZA. The tin is a different design from the previous ones, featuring Peko-chan and a cake pattern from pixel art, and is filled with seven mini-sized "heart chocolates. The price is 660 yen.
Heart Peanuts Chocolate Tin (
Pixel Game) "Heart Peanuts Chocolate Tin (Pixel Game)" is another Valentine in GINZA exclusive. The tin features a design of Peko-chan, a dot picture "pixel art" and a game software pattern, and is filled with 7 mini-sized "heart chocolates". The price is 660 yen.
Peko-chan Smile Switch Club Original Jersey Acrylic
Charm"Peko-chan Smile Switch Club Original Jersey Acrylic Charm" is a Valentine in GINZA pre-sale item. It is an acrylic charm of Peko-chan wearing a jersey as a member of the Smile Switch Club.
The jersey design incorporates images of popular confectionaries, sweets, and beverages that symbolize Fujiya. A total of 10 types will be available, and what will appear is random. Each jersey is priced at 660 yen.
Milky Tin (
SmileSwitch Club design) "Milky Tin (Smile Switch Club design)" is a sweet sold in advance of Valentine in GINZA.
The tin contains nine "Milky" candies in a cute design of Peko-chan wearing a jersey dressed as a member of the Smile Switch Club. Multiple designs are available, and it is fun to collect them all. Each tin is priced at 660 yen and will be on regular sales from February 1.
in GINZA limited edition original shopperAn "original shopper" limited to Valentine in GINZA will also be available in limited quantities. The original pixel design features Peko-chan and a cake pattern.
Purchases of 2,000 yen or more at the venue will receive one shopper. Also available for purchase at 165 yen per piece.
SmileSwitch Happy Bag PEKO "Smile Switch Happy Bag PEKO" is a limited-quantity assortment available only at Isetan Mitsukoshi's official online store.
The "Tabletop Peko-chan Doll," a 350mm tall doll in mint green overalls, makes its first appearance. Other items in the assortment include an original Aritayaki plate with a Peko-chan design and "Reprinted North Carolina," a popular confectionary from Fujiya, a Western confectionary store. The contents are as follows
Table-top Peko-chan doll (mint green) [height: 350mm]
・ Peko-chan's two original Aritayaki painting plates [length: 180mm x short: 145mm x height: 32mm]
・ Delicious Pie can [diameter: 80mm x height: 95mm]
・ "Reprint North Carolina"
・ " Old Fashioned Doughnut"
The price is 5,500 yen. The price is 5,500 yen. The sales period is from January 4 to February 2, and shipping will be sequentially from February 15 onward.
Smile Switch Happy Bag MINI
PEKO"Smile Switch Happy Bag MINI PEKO" is also a limited-quantity assortment available only at Isetan Mitsukoshi's official online store.
The light blue "Mini Retro Peko-chan Doll" is approximately 95mm tall and makes its first appearance. It includes an original Aritayaki plate with Peko-chan design, "Almond Chocolat" and "Premium Milky Butter Sandwich" popular at Fujiya, a Western confectionery store. The contents are as follows
Mini Retro Peko-chan doll (light blue) [Height: approx. 95mm]
・ Two types of Peko-chan original Aritayaki painting plates [Length: 180mm x Short: 145mm x Height: 32mm]
・ Delicious Pie can [Diameter: 80mm x Height: 95mm]
・ "Almond Chocolate"
・ " Premium Milky Butter Sandwich (5 pieces)"
・ "Reissue North Carolina"
Price is 5,500 yen. The product will be on sale from January 4 to February 2, and will be shipped on or after February 15. Shipping date cannot be specified.
Extracurricular activities in Ginza! Peko-chan Sweets Stamp Rally "Extracurricular Activities in Ginza! In the "Peko-chan Sweets Stamp Rally," customers can receive a "Smile Switch Club Passport," which also serves as a stamp pad, by making purchases of 1,000 yen or more at the Valentine in GINZA venue.
In addition, visitors can receive one stamp per location when they visit the participating stores "Western Confectionary Shop Fujiya Ginza Mitsukoshi Store," "Fujiya Sukiyabashi Store," "Peko chan House Peko Chan no Ouchi" and "Fujiya Restaurant Sukiyabashi Store" and spend 500 yen or more at each of these stores. If you collect three stamps, you will receive a "Smile Switch Original Tote Bag (Heart Peco)," which is not for sale. The size is approx. 450 x 420 x 110 mm (width x width x gusset), and the material is cotton.
Prizes can be exchanged at the event site or at any of the participating stores. The passport also includes a coupon, some trivia about Fujiya, and a quiz, so you can enjoy the passport while touring around the Ginza district.
The passport will be distributed until February 14. Stamps and prize redemption period is from January 18 to March 31.
The "Pure Gold
Peko-chanMedal (2023 Rabbit Design)" is a limited-order, limited-quantity item commemorating the 112th anniversary of the founding of Fujiya, and features a cute Peko-chan design based on the motif of a rabbit, the zodiac sign for the year 2023.
It can be ordered at the "Valentine in GINZA" venue and at Fujiya stores nationwide. The piece is made of K24 pure gold, measures approximately 19mm in diameter, has been inspected by the Mint, and comes with a case. The color of the case will vary depending on the store. Payment is required in advance.
The price is 112,000 yen. Reservations will be accepted from January 18 to February 28. Delivery is scheduled for mid-April or later.
The number of each item may be limited at the time of purchase, and there is a possibility that the product will be out of stock. Contents and designs are subject to change, and events are also subject to change or cancellation.