Sapporo Beer and 7-ELEVEN & i Holdings introduce "Yebisu Premium Saison". Saison beer" was originally a seasonal beer made for Belgian farmers to drink during summer farm work, and the traditional techniques of the Evisu brand, such as 100% malt and long-term aging, are said to have been used to create a taste unique to Evisu.

Sapporo Beer and 7-ELEVEN & i Holdings will introduce "Yebisu Premium Saison," which will be sold in limited quantities at 7-ELEVEN & i Group stores that sell alcoholic beverages from July 19. The estimated price is 254.10 yen for a 50ml (1.69us fl oz) can and 327.80 yen for a 500ml (16.91us fl oz) can.

Yebisu Premium Saison

This new product was introduced in 2021 and was well received, so it will be offered again this year. Saison beer, which was originally a seasonal beer for Belgian farmers to drink during summer farm work, is said to have been created using the traditional techniques of the Evisu brand, such as 100% malt and long-term aging, to create a taste that is unique to Evisu.

The new Saison Beer is said to have a fruity flavor with a summery aroma, thanks in part to the use of hops with a refreshing aroma of grapefruit and lemon. The packaging is also based on a blue-green color to produce a refreshing summery flavor. The yellow text on the package is a hint of citrus. Alcohol content is 5%. The 350ml (11.83us fl oz) can contains 14g (0.49oz) of pure alcohol and the 500ml (16.91us fl oz) can contains 20g (0.71oz).