Sapporo Beer will introduce Sapporo Lager Beer in cans. The brand, which is handled in large and medium bottles mainly for the commercial market, will be available in 350ml (11.83us fl oz) and 500ml (16.91us fl oz) cans and will be sold in limited quantities nationwide on May 10. Both products will be sold in limited quantities nationwide on May 10 at an open price.

Sapporo Lager Beer

Sapporo Lager Beer" is the oldest existing brand in Japan and has been sold since 1877, when Sapporo Beer's predecessor, Kaitakushi Beer Brewery, launched it. The brand is also highly regarded for its unique heat-treated beer flavor, which cannot be experienced with draft beer, and is also supported for its coolness that combines history and novelty.

The can is a faithful representation of the current bottle label. The back of the can features a design of the familiar "Sapporo Lager Beer" bottle used in restaurants, enhancing the sense of unity. The red star in the center of the label represents the North Star, which was the symbol of the Pioneer Mission. The alcohol content is 5%. The 350ml (11.83us fl oz) can contains 14g (0.49oz) of pure alcohol and the 500ml (16.91us fl oz) can contains 20g (0.71oz).