Fujiya's Valentine's Day sweets are appearing one after another. At the same time, the "Extreme Smile Campaign" will be held where you can win original goods.

Sweetie Heart

"Sweetie Heart" will be available at Fujiya Pastry Shop from January 28th. The selling price is 480 yen (tax included, same below).

Milk chocolate mousse and white chocolate mousse are layered, and bitter chocolate ganache with bitterness is added. A cake where you can enjoy 3 types of chocolate with one piece. It is shaped like a cute heart.

Soft snow-dried strawberries (Amaou)

"Fluffy Snow Doke Strawberries" have been available at Fujiya pastry shops since early January. The selling price is 440 yen.

A fluffy cheesecake with cheese souffle dough, strawberry sauce, and strawberry rare cheese mousse layered on a sponge. It shows how it snows with powdered sugar. It also features a gentle pink color.

Mille crêpes with Ghanaian cacao and caramel nuts

"Ghanaian cacao and caramel nuts milk rape" will be available at Fujiya pastry shop from January 28th. The selling price is 440 yen.

Sweets that are particular about the production area of cacao. As the name suggests, Ghanaian cacao cream is sandwiched between them, and four kinds of nuts are displayed on the top.

Dominican cacao and banana Mont Blanc

"Dominican cacao and banana Mont Blanc" will be available at Fujiya pastry shop from January 28th. The selling price is 440 yen.

This is also a sweet that is particular about the production area of cacao. Finished with Dominican cocoa cream and banana cream.

Gateau Opera (5 pieces)

"Gato Opera (5 pieces)" will be on sale at the Fujiya pastry shop from early February. The selling price is 1,080 yen.


Two layers of cream, a bitter chocolate cream that uses homemade high cacao chocolate and has a slight scent of rum, and a gorgeous chocolate cream with black tea liqueur, each sandwiched between chocolate sponges, you can enjoy the rich chocolate taste. ..

Assortment Degateau

"Assortment De Gato" will be on sale at the Fujiya pastry shop from early February. The selling price is 2,000 yen.

Assortment of 5 "Gateau Opera" and 6 "Almond Chocolat". Almond chocolate is a cookie with almond dice wrapped in nut paste and wrapped in a bittersweet chocolate dough to enjoy a variety of textures.

Milky truffle (5 grains)

"Milky truffles (5 tablets)" will be on sale at the Fujiya pastry shop from late January. The selling price is 600 yen.

White chocolate with pure white condensed milk is wrapped in sweet chocolate. A small amount of Western liquor is used. It comes in an individual wrapping paper with the same design as the milky wrapping paper, making it suitable for a little playful and casual gift.

Amaou Strawberry Milky Truffle (5 tablets)

"Amaou Strawberry Milky Truffle (5 tablets)" will be on sale at the Fujiya pastry shop from late January. The selling price is 600 yen.

Milky truffle Amaou strawberry flavor. Amaou strawberry chocolate with pink condensed milk was wrapped in sweet chocolate. A small amount of Western liquor is used. It is also a fun item to give as a set with a regular milky truffle.

Almond gallery

"Almond Gallery" will be on sale at Fujiya Pastry Shop from late January. The selling price is 1,100 yen.


An assortment of 7 types of chocolate that you can enjoy the texture and aroma of almonds, for a total of 8 grains. It also features the outer box design of Peko-chan and Poco-chan, which can be seen and hidden in the illustrations of fruits and cacao. The contents are as follows.

・ Almond Rocher (strawberry) x 1 ・ Gianduja (sweet) x 1 ・ Almond Rocher (orange) x 1 ・ Almond grain ganash x 2 ・ Almond Rocher (apple) x 1 ・ Gianduja (milk) x 1・ Almond Rocher (raisin) x 1

Stick chocolate sort

"Stick chocolate sort" will be on sale at Fujiya pastry shop from the end of January. The selling price is 1,200 yen.


Dried fruits and cookies are placed on top of three types of stick-type chocolate. It also features the outer box design of Peko-chan and Poco-chan, which can be seen and hidden in the illustrations of fruits and cacao. The contents are as follows.

・ Sweet chocolate & fiantine × 2 ・ Milk chocolate & chocolate cookie × 2 ・ Strawberry chocolate & strawberry × 2 ・ Sweet chocolate & apple × 2 ・ Milk chocolate & pistachio × 2

Peko-chan jumbo pop chocolate

"Peko-chan Jumbo Pop Chocolate" will be on sale at the Fujiya pastry shop from late January. The selling price is 400 yen.

Jumbo-sized stick chocolate limited to Valentine's Day and White Day. It is said that it has a strong presence and is suitable for gifts for children and "friend chocolate". Comes with 3 heart-shaped chocolates.

Peko-chan Heart Chocolate (Amaou Strawberry)

"Peko-chan Heart Chocolate (Amaou Strawberry)" is sold at supermarkets and convenience stores as a Fujiya brand. The estimated price is 108 yen.

Fujiya's long-selling "Heart Chocolate" flavor for Valentine's Day. Peko-chan's face is drawn on a pink heart-shaped chocolate made from Amaou strawberry powder. It is a package with strawberries and Peko-chan drawn on it, and is said to be useful for friends chocolate. Contents 23g (0.81oz).

Heart chocolate (peanuts)

"Heart chocolate (peanuts)" is sold as a Fujiya brand at supermarkets and convenience stores. The estimated price is 87 yen.

Fujiya's classic Valentine's Day sweets. A heart-shaped milk chocolate filled with fragrant peanuts, it is said that it will be a casual gift.

Anpanman Pakupaku Nakayoshi Chocolate

"Anpanman Pakupaku Nakayoshi Chocolate" is on sale at supermarkets and convenience stores as a Fujiya brand. The estimated price is 324 yen.

Anpanman and friends are modeled. Anpanman, Baikinman, Shokupanman, Currybreadman, Melonpanna-chan, Akachanman's milk chocolate, Dokin-chan's and Strawberry chocolate, total 7 pieces 54g (1.9oz).

Anpanman Peropero Fairy Tale Chocolate

"Anpanman Peropero Fairy Tale Chocolate" is also sold at supermarkets and convenience stores as a Fujiya brand. The estimated price is 465 yen.

Anpanman, Baikinman, Dokin-chan, Melonpanna-chan, Akachanman's chocolate sticks 12g (0.42oz) each, a total of 5 assortments. Sweets for children.

Anpanman Peropero Choco BIG

"Anpanman Peropero Choco BIG" is also sold as a Fujiya brand at supermarkets and convenience stores. The estimated price is 270 yen.

An assortment of large Anpanman licking chocolates limited to Valentine's Day and two individually wrapped Anpanman chocolates. The package is designed with a rainbow-colored ribbon and is said to be suitable for gifts.

Outstanding Smile Campaign

In the "Extreme Smile Campaign", if you purchase a total of 500 yen or more of the target cake at a Fujiya pastry shop and apply for the receipt as one unit, you will win the original goods by lottery.


"Original Photo Frame" printed with Snow Man, who is the CM character of Fujiya, will be prepared for 545 people, "Peko-chan Plush Smartphone Stand" for 545 people, and "Smile Switch Original Cheki" for 20 people.

The application period is from January 22nd to March 3rd when using the Fujiya website. For postcards, it is from January 22nd to March 6th. The receipt is valid from January 22nd to March 3rd. The target cakes are as follows.

・ Premium shortcake (domestic strawberry)
・ Premium chocolate raw cake ・ Premium Mont Blanc (Kuma chestnut from Kumamoto prefecture)
・ Kiln-baked double cream puff ・ Mille crêpes ・ Nijiiro fruit tart ・ Domestic fruit roll ・ Premium rich baked cheesecake ・ Plenty of cream stump cake (with Hokkaido cream)
・ Fluffy snow-dried strawberries (Amaou)
・ Sweetie Heart
・ Premium roll cake of falling strawberries ・ White puff cake (white chocolate cream) (convenience store only)