New products "Hotate Butter Soy Sauce", "Grilled Mackerel" and "Raw Cod Roe" are on sale from March 16th from FamilyMart's "Gochimusubi" series of high value-added rice balls that are particular about rice and ingredients. * Specifications and sales areas vary depending on the product.

Launched in October 2020, "Gochimusubi" is a luxurious rice ball series that focuses on the seasoning and deliciousness of the ingredients. It became very popular, and as of March 15, 2021, the cumulative number of meals sold exceeded 40 million.

"Scallop butter soy sauce" is a scallop made from Mutsu Bay scallops from Aomori prefecture, boiled in soy sauce or Japanese-style soup stock, and then wrapped in butter soy sauce. You can enjoy the umami of scallops and the flavor of butter. The price is 184 yen (excluding tax, the same applies below).


"Grilled mackerel" is made from luxuriously oiled mackerel landed in Miyagi prefecture. By roasting after two-stage aging of algae salt and salted koji, it is tailored so that you can feel the aroma. The price is 156 yen. Released on March 23 in Okinawa Prefecture.


Aged cod roe is used for "raw cod roe". It is finished so that you can feel the taste by two-stage aging of Hokkaido kelp soup stock and algae salt. The price is 184 yen. Handling in Kanto.