From the Calbee "Jagarico" brand, a new product "Jagarico Yaki Cheese Flavor" that allows you to enjoy the aroma and umami of browned cheese will be released in advance at convenience stores nationwide on November 16th. The general release is November 30th.

When developing a new product, we selected the "baked cheese flavor" that had the highest purchase intention in a consumer survey asking "the taste you want to eat as a new flavor of Jagarico." Domestic cheese consumption is increasing year by year, and demand for cheese is expected to increase further during the Christmas season and the end of the year in December. For the peak demand period of cheese, "Jagarico" has been developed, which allows you to easily enjoy the taste of browned cheese.

In a consumer survey of test releases, more than 80% of people rated it as "delicious." The "Jagarico Roasted Cheese Flavor" that will be released this time has a more fragrant and rich flavor than the test products.

Processed cheese and roasted cheese powder are kneaded into the stick, and it is characterized by the fragrant flavor of browned cheese. The taste of cheese without habit spreads throughout your mouth, and you can enjoy the pleasant texture of "crispy at the beginning and crispy afterwards" by our original manufacturing method.

The package is designed with the giraffe character "Chiz", which is inspired by a dairy girl, baking cheese in the fireplace. Warm colors are used to suit the cold season. A large sizzle photo of baked cheese is placed in the center, and the logo of the taste name also expresses the deliciousness of baked cheese.

The estimated price is around 150 yen (tax included). Scheduled to be sold out in mid-March 2021.