Calbee "Jagarico Kimchi x Korean Nori Flavor

Calbee's "Jagarico" brand has been selling "Jagarico Kimchi x Korean Nori Flavor", developed with high school girls, at convenience stores since October 3. It will go on sale outside of convenience stores on October 17, and is scheduled to be discontinued in mid-January 2023.

Jagarico Kimchi x Korean Nori Flavor

Jagarico" was created in 1995 based on the concept of "a snack that high school girls can carry in their bags. In September 2021, the "JK Jagarico Operation" project was launched to create a new story with high school girls, who were the inspiration for the product's creation, and to create lasting and fun memories for them through "Jagarico". We developed new products for 2022 with "Team Cinderella," a team of active high school girls who run one of Japan's largest JK events "Cinderella Fest" and the web magazine "EMMARY.

Calbee "Jagarico Kimchi x Korean Nori Flavor

The first product, "Jagarico Kimchi x Korean Nori Flavor," was released this time. Team Cinderella members came up with the theme "Marginal JK (JK who has so many things to do that she has reached her limit! The team members of Team Cinderella solicited flavor ideas from high school girls across the country in 2021 to realize the theme, "A flavor that will satisfy the heart and reward the marginal JKs (JKs who have too much to do!). Three ideas were selected from among 1,363 ideas gathered, and the "Kimchi x Korean Nori Flavor" was chosen through SNS voting by JKs across the country.

Calbee "Jagarico Kimchi x Korean Nori Flavor

The flavor of nori and sesame oil, and the tangy, spicy, and rich kimchi match with the potatoes. The reddish stick, which is reminiscent of kimchi, is filled with two colors of grains, kimchi grains and nori grains, to create an appetizing appearance.

The package design was selected from three designs incorporating ideas from Team Cinderella, chosen by SNS voting by JKs nationwide. The pop design features letters and illustrations interspersed with the feelings and fads of high school girls. The estimated price is around 165 yen (tax included).

Actual release date may be delayed slightly depending on retailers.
Actual release date may be delayed slightly at retailers.