The 260th anniversary of the birth of Japan's leading ukiyo-e artist "Katsushika Hokusai" "Potato Chips Light Taste" supervised by Sumida Hokusai Museum "" Potato Chips Consomme W Punch supervised by Sumida Hokusai Museum "will be available at convenience stores nationwide on July 27. Will be released in. Scheduled to be sold out in early September.

"Potato chips supervised by Sumida Hokusai Museum" is a product that was planned with the idea of "Is it possible to convey the splendor of Japanese culture through sweets that are familiar to our daily lives?" In cooperation with the Sumida Hokusai Museum, which is built in Sumida Ward, which is closely related to Hokusai, a total of 4 works are carefully selected from the collection of more than 1,800 works by Hokusai. The package is designed to convey the charm of each work. Hokusai's explanation and explanation of each work are posted on the back of the package.


Two flavors of potato chips, the popular standard "light taste" and "consomme W punch", are used at convenience stores, and two packages are available for each. The content is smaller than usual so that it is easy for any generation to pick up, and the price is expected to be 260 yen (tax included) for the two products, named after the 260th anniversary of birth.


・ Thirty-six Views of Tomitake Kanagawa Okinamiura
Hokusai's masterpiece, which captures the moment when it is about to fall while giving a huge splash of waves, in one of the 46 figures of "Thirty-six Views of Tomitake". It is used in the "light taste" package.


・ Thirty-six Views of Tomitake Bishu Fujimibara
"Thirty-six Views of Tomitake" One of the 46 figures, depicting a craftsman who is enthusiastic about making a vat. The "Usushi Omi" package uses a parody work arranged by the manga artist "Kotobuki Shiriagari". While following the original design, the craftsman eats potato chips and the vat is a magnifying glass, making it a design that makes you want to compare it with the original.


・ Thirty-six Views of Tomitake Fine Wind, Clear Morning
Hokusai's masterpiece, which depicts Mt. Fuji being dyed red in the morning sun, in one of the 46 figures of "Thirty-six Views of Tomitake." It is used in the "Consomme W Punch" package.


・ Hokusai Manga
A world-renowned Hokusai picture model. Many illustrations are used in the package of "Consomme W Punch", and it is finished in a design that you will be surprised at.