Berry UP!

Berry UP!" is a new brand of strawberry baked goods. Berry UP!" is available only at the newly opened select store "HANAGATAYA Gransta Tokyo Central Passage Store" in Tokyo Station.


The lineup includes sweets that express "the happiness you feel when you eat your favorite strawberry. The cute packaging depicting girls and animals who love strawberries is also noteworthy.

Strawberry sandwich cookies

An eye-catching package featuring a dog with a strawberry on its nose. The bottom side is decorated with lots of strawberries. The contrast of red and white makes for a gorgeous design. The price starts at 1,296 yen for a pack of 8 (tax included, same as below).



A five-layer sandwich of strawberry chocolate on a savory baked tuille cookie. The cookie is chewy and crunchy, while the chocolate is smooth and smooth, giving you the difference in texture and the sweet and sour taste of strawberries.

Strawberry Polvorone

On the package, there are five cats with strawberries on their heads. I love their indescribable expressions! The individual packages also have a cute cat design. The price starts at 1,296 yen for 6 pieces.



These cookies are made with strawberries, condensed milk, and mascarpone. These cookies are moist and melt in your mouth, spreading a mild sweetness. The richness of the flavor follows later, and the strawberry milk-like flavor is soft and fluffy.

Strawberry Cake

A cake with a batter as juicy as freshly made strawberry jam, combined with condensed milk and mascarpone, starting at 1,620 yen for six pieces.


Each of the "Berry UP!" sweets is packed with the charm of strawberries, and the "rarity" of being available only at Hanagataya makes them even more special.