Korean tapioca drink shop "HOICHA" opened in Shin-Okubo on July 5th.


The signature menu of "HOICHA" is tapioca drink with brown sugar. There are 5 types of menus with brown sugar, and you can enjoy the rough texture of brown sugar.


The most popular is "brown sugar tapioca black milk tea". You can enjoy the taste of brown sugar and milk tea with plenty of tea leaves. Milk tea is one of the most popular tapioca drink shops in Shin-Okubo. Maybe even people who are picky about the taste can be satisfied? Tapioca, on the other hand, was rather stiff, which seemed to have different tastes.

In other menus, "Brown sugar tapioca matcha milk" is also recommended. If you like matcha ice cream, you will surely like it.


The feature of the store is that the kitchen is covered with glass. Since the counter is installed facing outward, the customer can clearly see the clerk standing and working.


Most tapioca drink shops are female, but this shop is mostly male. Perhaps because of this, the male-female ratio of customers was overwhelmingly female, and everyone was pleased to see the cooking of the male clerk (Note: it seems that it depends on the time of visit).

The location of the shop is on the first floor of the building where the chicken chain store "Monnan Kamja Chicken 2nd Store" known as "Taki Cheese" is located. It's right next to Shin-Okubo Station, so why not visit it at the end of your sightseeing in Shin-Okubo?