The "Vivid BLACK HALLOWEEN" campaign will be held from September 25th to October 31st at each Thirty One Ice Cream store.

This year, three types of "unpleasant and fun" Halloween flavors will be released under the theme of "black". "Midnight Apple," "Pumpkin Pie," and "Witch's Trick" will be unfolded.


Midnight Apple is a savory flavor made by adding cinnamon to the taste of roasted apples. It seems that you can enjoy a sweet taste that you can not imagine from the dark color of the appearance.

Pumpkin pie is a flavor of pumpkin ice cream combined with maple cinnamon ribbon and crispy pie. You can enjoy the deliciousness of pumpkin itself.

The witch's trick is a mysterious sorbet whose color image and taste are reversed. Purple is red apple flavor and red is grape flavor. The white part is a white sorbet with a refreshing acidity. It's a flavor like a witch's trick.

The reference price for both is 360 yen (single regular size, tax included). In addition to this, there are limited desserts and drinks such as "Halloween Sunday", "Halloween Happy Doll", and "Guru-Guru Mystery Drink" that turns black when mixed.


If you go to the store twice from September 25th to October 30th, you will receive Thirty One's original lip balm. The condition is that you make a purchase of 400 yen or more including tax both times. A limited edition lip with the popular flavor of Thirty One. It will end as soon as it runs out, so be quick!