Easy-to-sell chocolate confectionery "Black Thunder". I think everyone has seen the catchphrase "Tasty Inazuma-class!" That dances in the package.
This selling phrase is simple and very excellent. The claim, which can be considered excessive, naturally permeates with the conviction that "Is it Thunder because it is a lightning class?"
Black Thunder releases a number of new flavors each season, and in fact this tagline changes each time. I would like to introduce some of my personal favorites from this year's release.
Funny, lightning class!
The catchphrase for "Mochimochi Black Thunder Kinako," which was sold exclusively at convenience stores in September. It must have been sprinkled with "sweets" and "sweets", which means that it has a taste. It is a work that perfectly combines the elegance and pop of Japanese flavors.
Cool delicious ocean tea!
The catchphrase for "Ikemen Thunder," which was sold exclusively at FamilyMart in April. It was an ambitious work with chicken-flavored snack noodles, and three handsome men (* according to the manufacturer's claim) were deployed in the package.
Cool taste, sense to connect with ocean tea. If this were a DJ, it would have exploded the place. I have to take off my hat for the light and free expression.
Fragrant Japan!
The catchphrase for "Black Thunder Scented Kinako" sold at some supermarkets in September. Is it "JAPAN!" Because it uses domestic kinako? It is difficult to understand the intention due to lack of explanation.
However, the combination with the bright yellow package is good for such a momentum phrase, isn't it? Make me think. It's a short sentence, and the pun when you say it is also good. Would you like to grab your fist in front of your chest and look at the camera with a shout? "Scented Japan!"
good! It ’s dark! Authentic taste!
The catchphrase for "Black Thunder Gold," which was released exclusively at convenience stores in December. It is 10 yen more expensive than regular Black Thunder and has a rich chocolate flavor.
good! It ’s dark! Nod "Fum Fum" with the appeal of, and the authentic taste! Then, "Where is the home!" This short phrase is a famous phrase that establishes mutual communication with consumers. It was done. I would like to award the 2017 Grand Prize here.
in conclusion
Unfortunately, it was not selected, but many other unique catchphrases were produced. Introduced briefly with the image below.
"Lady, it's a dessert!" A power phrase that suddenly makes you a young lady
"Ama-i! Shio-i! Trevia-n!" Did the slightly awkward phrase balance with the taste?
"It's delicious!" The package design is good.
"Natural deliciousness lightning class!" I'm more interested in the subtitle-like "Woman Raijin"
This is a completely personal introduction to this year's Black Thunder catchphrase masterpiece. I'm looking forward to next year as well.
