Suntory's green tea beverage "Iyemon" released in 2004 has undergone a major renewal. New products are on sale from May 12th.

The biggest point of this renewal is the small-capacity PET bottle that "changes the taste of tea according to the season". People pay attention to the fact that their water intake and tastes differ from season to season, and by offering the most delicious tea that suits each season, they will propose "long-established hospitality" that is unique to collaboration products with Kyoto Fukujuen. is.

Until now, when it comes to PET bottle green tea, it is natural to always provide the same quality. What kind of change can you enjoy overturning that common sense? The editorial department has experienced a year's worth of products ahead of time!

The first product to be sold is Iyemon, which is a blend of new tea. When you take a sip, the scent of fresh and fresh tea leaves and the soft sweetness spread softly, giving a more mellow impression compared to the previous Iyemon.


For Iyemon, which is scheduled to be deployed in the summer, we use "stone milled" matcha that has been carefully extracted with water. By draining the water, the astringency and bitterness of matcha is suppressed, and you can drink it like water with a refreshing and refreshing taste. But the wind was cold on that day, so I feel like I'm still unsatisfied now ...


The autumn tea leaves that switch in September are the tea leaves picked in the spring. The green odor of the sprout fades, and it turns into a strong tea with an increased aroma and depth. In addition, the hot winter tea leaves are roasted and burned, and the sweet and fragrant scent is similar to hojicha. It's perfect for the season when you want to feel relieved.


The world of tea, whose taste changes completely depending on the tea leaves and brewing method, is really deep! It's a very stylish attempt that is typical of Japanese people, so you can easily enjoy it with a PET bottle.

And when I drink and compare them all at once, it's strange that new tea seems to be the best for this season. When I was a kid, my mother bought new tea for me during this season, but I wonder if that kind of memory also has an effect.

The mark of the four seasons of tea, centered on 500ml (16.91us fl oz) PET bottles, is the icon on the familiar bamboo tube-like package. If you suddenly feel the change of seasons, Iyemon may have changed too.