"Happy birthday" "Well, did you remember?" "It's Maeda's cracker!"

For a long time, the phrase "Maeda's cracker " is used to mean "natural" (please google if you don't know). This is named after the long-selling product "Lunch Cracker" sold by Maeda Confectionery, which was founded in 1918. It is a phrase that became famous in the TV commercial that aired in the 1960s (!).

Maeda's cracker

Here is Maeda's cracker.


… Haven't you seen it unexpectedly? Have you eaten? I am ashamed to say that the author from Kanto saw the real thing for the first time after living for more than 30 years. By the way, I bought a 100-yen shop, Daiso, somewhere in Tokyo.


A light, plain-flavored cracker. It seems that the original taste and aroma of wheat is utilized by the old-fashioned manufacturing method. While based on the idea of "simple is best," the taste has been gradually improved according to the times.


It has a crunchy, slightly hard texture and is well salted (not sweet), so it's delicious not only as a snack, but also as a topping on ice cream or yogurt! By the way, when I scooped vanilla ice cream with crackers and ate it, it looked like "salt vanilla ice cream with crackers" and it was super delicious. It seems that Haagen-Dazs used to have such a flavor ...?



After that, you can put cream cheese etc. between two crackers and eat it for breakfast, or you can crush it roughly and top it with salad etc. It has a simple taste, so I think it goes well with various ingredients. But above all, it's fragrant and very delicious even if you eat it as it is!

If you've said "Maeda's crackers" but haven't actually eaten Maeda's crackers, buy it now and try it!