Sawanotsuru is marketing a new sake drink, X4 (X-Quad), for younger customers in nightclubs. Limited to nightclubs in Osaka.

X4 (X-Squad)

X4 (X-Squad)" was developed as "sake for nightclubs" to capture the new "outside drinking demand" among young people, who drink sake in physically active scenes while listening to music. We worked with "Tryhard Japan," which produces 13 nightclubs throughout Japan, to create the concept and promote the product during product development, and realized the creation of a product for the younger generation that meets the target audience. We positioned this as a project that will not only create demand for sake culture among the younger generation, but also promote awareness of sake to overseas demand at the same time. We believe that we will be able to actively promote sake to inbound visitors, as we expect to attract a large number of visitors to our nightclubs due to the increase in inbound visitors after Corona.

We have applied to the National Tax Administration Agency for a "Frontier Subsidy" to support the structural transformation of the alcoholic beverage industry, and after receiving approval for the project, we have been able to implement the project using the subsidy.