Shunkado, a confectionery store famous for "night sweets" and "eel pie," has launched a new brand for the first time in 53 years. There are "Gokuya", a "Japanese wisdom confectionery that is delicious for the body", and "coneri", a stick pie that tastes powder. The first stores of both brands will open in "nicoe" (Hamamatsu City, Shizuoka Prefecture), which will open on July 20th.


The five-grain shop expresses "fermented grains x fermented x seasonal life" by adding fermented foods such as miso and soy sauce to the base of five grains and combining ingredients that make you feel the season. The lineup includes "Five Grains Manju Itsukusa," which uses black rice, millet, and miso, as well as rice crackers, dorayaki, monaka, and rice crackers.

In the eat-in space set up at the nicoe store, you can enjoy freshly made steamed buns and rice buns, as well as the original tea of the five-grain shop.

On the other hand, coneri is a pie made by craftsmen like eel pie. Using "kneaded flour", which is a unique blend of domestic wheat flour and kozu flour, it is said that the pie is finished with a wide flavor of flour. Flavors such as "green laver" and "ginger" are also available.


You can eat it as it is, but dip sauces such as "Anko & Mixed Berry" and "Sakura Shrimp Tartar Sauce" are also on sale so that you can enjoy it in a dip style.

At the nicoe store, you can also enjoy freshly baked pies at To go.


Nicoe is a facility based on the concept of "Hamakita Sweets Community, which sends out a new culture and style of sweets." In addition to the opening of a new brand, there is an Italian buffet and a playground aiming for "food education" and "work education" for children.