Kirin Beer will release a gift-only product "Ichiban Shibori Premium" nationwide on June 11th. Prior to this, on the 10th, a release commemorative event was held at "Kirin Ichiban Shibori Garden Tokyo Brewery Experience" (Shibuya, Tokyo) inviting actor Koji Yakusho, who is the TVCM character.

Mr. Koji Yakusho who appeared at the "Ichiban Shibori Premium" release commemorative event
Mr. Koji Yakusho who appeared at the "Ichiban Shibori Premium" release commemorative event

At the event, the new TV commercial "Ichiban Shibori Premium Birth", which will be aired from June 11, will be unveiled for the first time. The government office was satisfied when he saw himself enjoying a beer while gazing at the sea and saying, "I'm drinking it really deliciously."

Next, Mr. Takamasa Kurogane of Kirin Beer, who holds the title of beer brewing specialist "Browmeister", also took the stage and talked about the materials and manufacturing method of the product, which he supervised himself.

The "Ichiban Shibori" brand is characterized by the "Ichiban Shibori manufacturing method", but Ichiban Shibori Premium uses only the "best Ichiban Shibori wort" that has been carefully squeezed at a lower temperature. Mr. Kurokogi is confident that he used "Kaikogane" from Akita luxuriously for hops and "maximized the potential of the material".

In addition, a 330ml (11.16us fl oz) "bottle" is used for the container to create a special gift. Seeing the black boxes lined up in a row, the government office commented, "I want this." "I would like to give it to the people who took care of me and my friends who are noisy about beer," he said.

At the end, we celebrated the release and toasted together! I was impressed by the big smile of the government office that I showed after drinking a lot.

At the end, a toast with Mr. Yakusho and Mr. Kurogane
At the end, a toast with Mr. Yakusho and Mr. Kurogane

It ’s a nice smile!
It ’s a nice smile!

If I can show such a wonderful smile, I can't help but drink it. When I had a tasting at the venue, this was really amazing!

Is there a limit to the world of beer ...!?
Is there a limit to the world of beer ...!?

A mouthpiece that simply and clearly conveys the gorgeous aroma and deep wheat taste without any extra taste. The aftertaste is clear like a spring and there is not much bitterness, and the impression is that it is a thorough taste of "beer that Japanese people have been familiar with". I want to tell someone about this quality!

The Ichiban Shibori Premium is 3,000 yen for the 11-piece set and 5,000 yen for the 19-piece set (both tax excluded). May I give this to myself ...?