"The most freshly squeezed hop draft beer" using raw hops
The usual guy with raw hops

Kirin Brewery will release a limited number of freshly squeezed hop draft beer nationwide on October 23, using fresh hops freshly harvested this year in Tono City, Iwate Prefecture, where hops are produced. ..

A standard product that is celebrating its 15th anniversary this year. In beer making, hops are generally dried after harvesting to maintain quality, but for this beer, hops that are moist are frozen raw and crushed into small pieces. Characterized by the flavor of fresh hops. This year, the amount used and the method of input were further devised so that the hop "IBUKI", which was improved by Kirin Brewery, would stand out.

Although it is an open price, the actual storefront at convenience stores is expected to be around 224 yen (tax included, same below) for 350 ml cans and around 292 yen for 500 ml cans.