Finally, the Sochi Olympics will be held on February 7! There is a 5-hour time difference between Japan and Sochi, which is on the Western European side of the world. Figure skating will start at midnight Japan time. This is... a pattern of staying up late and bragging about not sleeping the next day, isn't it? Exciting.

However, late-night game-viewing inevitably makes you hungry. It's hard to concentrate on cheering for the athletes. That's why we've gathered together a list of limited-edition foods that will make you feel even more excited about Sochi! Are you on a diet? No, it's a festival, so you're not allowed to eat at night, either!


Asahi's new genre inspired by figure skating


Alcohol is essential to raise the spirits in the middle of the night. Asahi Beer's limited-time-only new genre Crystal Gold is made with three types of malt and some fine aroma hops. It has a rich thirst-quenching taste with a gorgeous aroma and sourness, and the bitterness of the barley can be felt well, just like a beer. Incidentally, the alcohol content is a bit high at 6%! Be careful not to drink too much on weekdays.

You may want to stock up! Nissin's "White" Trio: You Can't Go Without!

Cup noodles are a typical nighttime snack. Nissin Foods' well-known brand is now selling three types of "white trio " products with the theme of "white" to support the Japanese national team for the Sochi Olympics.


The first is "Nissin Donbei White White Champon Udon. The rich seafood flavor of the chanpon soup is a perfect match for the familiar thick, frizzled udon noodles. It is the lowest in calories among the three, so you won't feel guilty.


Cup Noodle White White Stew Noodle" has a rich, creamy soup that is well mixed with the noodles and has a gentle, addictive taste. Recommended for those who are the type of people who pour stew over rice. I have always thought that fries in Cup Noodles are very tasty. I would be happy if there were more of them.


And of the trio, my favorite is the Nissin Yakisoba U.F.O. White Curry. It looks so blurry that the camera can't focus on it, but the spicy curry and rich powdered cheese are so good together! I'm going to have to stock up on these!


That national character is also white.

By the way, Russia is also famous for its puppet animation "Cheburashka. For those of you who don't know it, it is a story of the joyful, socialistic days of the mysterious life form Cheburashka and his friends around him (*this is my personal interpretation). Cheburashka's dull eyes and lovable expression, I can't get enough...


Cheburashka's hair is originally brown, but now it has turned pure white and is appearing at the Kiddy Land Harajuku store. Four different winter sports designs are on sale: candy in a can, Puri e-ma throat lozenges, and DECO chocolates. Perfect for those times when you miss a mouthful while watching a game. The sales are limited to this store only, so hurry up!


When we asked the store staff if the design had anything to do with Sochi, we were told that it was only being sold "with the Olympics in mind.


You can get a cheering sticker at MacDonald's.

Of course, there are official characters for the Sochi Olympics. My favorite is the blue-eyed bunny rabbit. I heard that it is difficult to get official goods, but if you have the courage (?) to order Happy Sets for children, you can get them at McDonald's. You can get them at McDonald's if you have the courage (?) to order a Happy Set for kids!



The campaign to receive a "Winter Olympics Cheering Sticker" with purchase of a Happy Set at McDonald's restaurants is currently underway until February 20.


Extra bonus: Coke is white, too.


Extra. POKKA SAPPORO's "White Cola" is now back with an Olympic design. You can learn more about the taste here.

Even if you can't go to the Olympics, let's cheer for the fiery competition on the other side of the TV. Let's send our hearts to Russia, beyond the cold wave!