In commemoration of the "Hakone Ekiden", "Sapporo Raw Beer Black Label Hakone Ekiden Can" will be released in limited quantities on December 4th. The online shopping price is 5,733 yen (1 case / shipping included).

This limited edition can has been on sale since the 80th convention in 2004. Since the names of the 23 participating universities will be listed, the design will be finalized after the qualifying session on October 19th.

Furthermore, to commemorate the 90th anniversary of the tournament, a campaign will be held in which 90 people will win the original "Memorial Box" by lottery this year. It is a box with original medals and pair mugs packed in a box with the tournament record stamped on it. Apply with a special postcard printed on the inside of the target product.