"Sapporo Breweries Black Label" Hakone Ekiden Can "" will be on sale from December 1st in limited quantities. It is also available at Sapporo Beer's online shop.

In connection with the "Tokyo Hakone Round-Trip University Ekiden Race (Hakone Ekiden)", which is popular as a New Year's event, the can package is designed with the motif of a total of 21 teams, including 20 participating schools and 1 team from the Kanto Student Union. I am. In commemoration of the 97th tournament, a gift campaign will be held in which 97 people will win the "original memorial set" of Sapporo Breweries by lottery.

You can apply for the campaign by mailing the special application postcard printed on the inside of the sleeve of the set to the designated address. The contents of the original memorial set are "original memorial plate" and "original pair mug". If the spread of the new coronavirus infection affects the status of the tournament, the prize content may change.

Sapporo Breweries has been co-sponsoring the Hakone Ekiden since 1987. This time, the limited-edition beer is also a wish for the excitement of the tournament in 2021. Alcohol content is 5%, and each can is 350 ml. One case contains 24 pieces, and the mail-order selling price is 5,962 yen (tax included and shipping fee included).