This coat is a limited edition made by weaving millions of chest hairs cut from men. It took up to 200 hours to knit each coat.
Dairy maker Aria asked the designer to make a chest hair coat. It was produced as part of a promotional campaign for the company's chocolate milk "Wing-Co" for men in their 30s and 40s. The catchphrase for Wing-Co is as follows.
"Chocolate milk for men, manly. You can become more manly if you drink it."
Apparently, the company chose chest hair as a symbol of masculinity.
The company also said it made the coat in protest of the recent loss of masculinity in British men's fashion.