As for the transition of the price range, it can be said that Father's Day is being emphasized year by year because the budget for Father's Day has increased to +100 yen compared to last year in 2012. If you are a student and say "you don't have a lot of budget!", You can rely on the "1 in 30 Father's Day gift purchasers win a set of 2 wines" campaign run by Kakuyasu Net Shopping. It may be good to see it.
By the way, according to a survey by Nippon Life Insurance Company, 50.4% of fathers expect that they will not receive a present for Father's Day, which is a sad result. On Father's Day, why don't you have a drink with your father at your parents' house and talk about things that you don't always talk about?