A business card (shop card) placed next to the cash register of a restaurant or shop. This is convenient when you return to the store because it contains the address and phone number of the store.

But the Brazilian cheese shop "Bon Vivant" is not only convenient, but also offers customers a practical shop card, the "Cheese Grater Card." It not only acts as a shop card that conveys store information to customers, but also as a small Cheese Grater.


According to Bon Vivant, if you carry the store's shop card in a business card holder, you can grate cheese without hassle even if you suddenly need to grate cheese.


The advertising company JWT, which undertook the production of this shop card, explained the reason for the production as follows.

"We wanted to create a shop card that could express the owner's passion for cheese. At that time, the idea for a cheese grated card came to us. This shop card can grate all kinds of cheese and is a small gift. Will also be "

In reality, you'll rarely encounter situations where you suddenly need grated cheese. But with this shop card, you'll be a little happy and you may want to revisit Bon Vivant.

The shop card also comes with a special sleeve case. For this reason, the business card holder will not be covered with cheese.