Ezaki Glico will start accepting applications for the "Glico Catch Phrase Grand Prix" tomorrow, April 9, to select a new catch phrase that will "leave its mark on Glico's history. The catchphrase selected as the grand prize winner will be displayed on the back-net signboard of the Koshien Stadium. The announcement of the winning catchphrase will be made on a special page.


Your catchphrase will become a signboard at Koshien Stadium!
Your catchphrase will become a signboard at Koshien Stadium!

The themes for the catchphrases are "Pocky," "Papico," and "Pritz," and the application period and the period during which the catchphrases will be displayed on the back-net signboard will differ for each of these products.

The grand prize-winning entry will be displayed on the back-net signboard at Koshien Stadium (Hyogo Prefecture) during the front and back of the 5th inning. Each theme will be displayed for approximately two weeks.


Image of the display
Image of the display

Glico has introduced many unique catch phrases in the past, such as "300 meters per piece (Glico Caramel)," "Twice as delicious in one piece (Almond Glico)," and "Tasty and tougher (Bisco). In deciding on a new catchphrase to add to these, the company planned this campaign as a "new initiative that customers can enjoy.