Jatex, which sells products related to green tea, will release a new premium matcha beverage "HARUKA". Pre-sale will begin on April 2nd at Kabukiza Theater. It will be sold at department stores nationwide from May 2nd. The price is 500 yen.



Bottle design that does not seem to contain tea
Bottle design that does not seem to contain tea



"Haruka" is a PET bottled beverage that creates the rich flavor of matcha itself at the moment of drinking by mixing matcha and water just before drinking. By adopting a unique "Fresier Cap System" that keeps the freshness of matcha completely sealed, it has become possible to revive the aroma and taste of freshly trapped matcha. For the tea leaves, we use "Tencha" made by the traditional Gyokuro manufacturing method of Hoshino, Yame, Fukuoka Prefecture, which is known for its high-class gyokuro. It is said that the water collected from the Ibuki Mountains brings out the flavor of this matcha.

Drop the powder in the water of the bottle and shake shake shake!
Drop the powder in the water of the bottle and shake shake shake!