If you get a marshmallow on White Day from a man you are interested in, be careful! ?? Actually, it may have been touched.


Love feelings don't matter! ?? -The real reason to give back on White Day
Love feelings don't matter! ?? -The real reason to give back on White Day


It's unconfirmed information, but if you get a candy on White Day, "I love you", if it's a cookie, "Let's stay as a friend", and if it's a marshmallow, "I'm sorry". There is a rumor that more and more men are giving such a meaning in return for White Day. (Note: There are various theories in rumors)

If the confession of Valentine's Day is rejected with "marshmallows", White Day is likely to be a day of resentment for women. But in reality, why do men often give back to what kind of person?

Manseido Ishimura conducted a questionnaire survey on White Day for users of the company's website regarding "the person to give back," "reason for giving back," "how to choose a return," and "giving back (for women)." We announced the results.

First of all, the person to give back. Many people chose " spouse, work / company-related person, child " and so on. It has been shown that close and close relationships are the main targets.


Most of the people to return are spouses, people related to work / company, and children.
Most of the people to return are spouses, people related to work / company, and children.


So what are the meanings and thoughts of the return? About half of the people chose to " express their gratitude ". On the other hand, only 16.4% of the respondents answered that they wanted to convey their feelings of favor and love. White Day seems to be becoming an event to express gratitude to the Lord.


The main reason is to convey your feelings of gratitude
The main reason is to convey your feelings of gratitude


You can also see the disciplined side of men when it comes to choosing products to return. About half of the respondents said, " I want to choose a different one for each person ." Imagine looking for a gift that will surely please you while imagining the other person.


Tendency to choose different rewards for each person
Tendency to choose different rewards for each person


So what kind of return does the receiving woman expect? As for women's "real intention", sweets such as "cakes / baked goods such as cookies / chocolate " were overwhelmingly popular. It seems that White Day gifts that "do not remain behind" are preferred as a means of easy communication.


Sweets are overwhelmingly popular
Sweets are overwhelmingly popular


Of course, those who receive it are happy, but how do the returnees feel about this practice? The survey results revealed an interesting "honne". Half of the respondents said that the reason for giving back was "it's fun to give." The person who gives back spends money while having fun. Such a win-win relationship seems to support the excitement of White Day.

The number of valid responses to the questionnaire was 1,307. The age group was the highest at 65.6% between the ages of 30 and 55, and the ratio of men and women was about 6: 4.