Ginza Cozy Corner conducted a survey on "how to spend Christmas" for 1,000 men and women in their 20s and 40s. We have clarified the actual situation of the average "Christmas in Japan".




■ The majority of Christmas is "spend at home"


When asked "Where did you spend Christmas last year?", The most common answer was "home", with 67% of unmarried people and 96% of married people.


In addition, as a result of asking unmarried men and women "Who did you spend Christmas with?", The most common answer was "family" (47%). The results exceeded those of "lovers (26%)" and "friends (14%)".


It seems that the majority of Christmas is "at home" and "spend with family".




■ The most enjoyable Christmas meal is "Christmas cake" for both adults and children.


When asked, "What are you looking forward to as a Christmas meal?", Most people chose "Christmas cake (52%)" regardless of whether they were married or unmarried. It greatly exceeded the menu "Fried chicken (10%)".




In addition, 67% of the respondents answered "Christmas cake" as "the food that children are most looking forward to", indicating that both adults and children are most looking forward to Christmas cake at the Christmas table. It was.


Then, what kind of "Christmas cake" is specifically selected?


When asked about the "cake purchase budget," the most common amount was "about 3,000 yen." 29% of unmarried people and 44% of married people said they plan to buy cakes for around 3,000 yen. The next largest amount was "about 2,000 yen (12%)" for unmarried people and "about 4,000 yen (13%)" for married people. Regardless of whether you are married or unmarried, around 3,000 yen seems to be one guideline for your Christmas cake budget.




Then, when asked "What are the points you want to be particular about when purchasing a Christmas cake?", He asked, "It has a Christmas-like design and has Christmas tree sweets such as reindeer, Santa, and Christmas tree." There were many opinions that Christmas-like things and things that children would be happy with, such as "22-year-old man, unmarried)" and "things that make children happy and happy the moment they see them (37-year-old woman, married)". On the other hand, there are opinions such as "I rarely listen to children's requests (36-year-old woman, married)" and "Buy my favorite things individually (29-year-old man, married)", and have a strong commitment to cake selection. The result shows that there are unexpectedly many adults.




The survey was conducted from November 9th to 12th, 2012, using the Internet, targeting 1,000 men and women in their 20s and 40s. The breakdown of the subjects of the survey was 400 unmarried men and women in their 20s and 30s, and 600 married men and women in their 20s and 40s.