The "Wasabi-free Wasabi Beef" that started with April Fool's "Lie" has finally been commercialized. "Wasabi-free Wasabi Beef", also known as "Wasabi Beef Beef & Beef," will be released in advance at convenience stores on November 17th. General sales start from December 1st.
Commercialization of "Wasabi-free Wasabi Beef"! (Source: Yamayoshi Seika Twitter account)
Wasabi beef is a potato chip that has a addictive flavor of wasabi that comes in the richness of the beef. It has been 27 years since its release, and it is a representative product of Yamayoshi Seika.
Although wasabi is the point, the product to be released this time is "Wasabi-free". I think it's just a beef flavor, but it's amazing that what was an April Fool's lie was commercialized with the support of Twitter.
おめでとう！
In the first place, on April 1st of this year,
Yamayoshi Seika posted a tweet on April Fool's Day on the official Twitter account (@yamayoshiseika), saying, "Wasabi-free wasabi beef is now available as a new potato chips product." After that, about 41,000 retweets and cheering voices were collected in campaigns for commercialization, and it seems that what was a story was commercialized. The power of SNS is amazing!
すべてはここから始まった…
With the power of wasabi-free wasabi and SNS, it may be good to carefully chew the “beef taste”. I'm looking forward to the release.