Marutai, headquartered in Fukuoka Prefecture, has announced a revision of product prices. The price of the popular "bar ramen" will increase by an average of 6% from the shipment on January 1, 2015, such as from 145 yen to 155 yen (excluding tax).

Cheering for the price increase of "Marutai Ramen" (Source: Marutai)
Cheering for the price increase of "Marutai Ramen" (Source: Marutai)

Marutai's "Stick Ramen" or "Instant Marutai Ramen" is a long-lived product that has been on sale since 1959. In addition to the low price of about 140 yen for two meals, the texture of the noodles and the fact that they can be arranged in various ways are supported. It is a product with many core fans among instant noodles.

According to the "Price Revision Notice" announced on October 6, the price maintenance through corporate efforts has reached its limit due to the sharp rise in raw material prices due to the depreciation of the yen. It is the first time in seven years since 2008 that the suggested retail price has been revised.

Fans have been receiving support for this announcement one after another. Comments are posted on Twitter that accept price increases, such as "I can't help it," "I've worked hard for seven years," and "I'll buy even if the price increases." Some say, "It's okay if it's a little higher if it disappears," and "I'm grateful that it just exists."

When Marutai's bar ramen was announced to expand its deficit in April of this year, fans who wanted to keep the product were calling for "box buying" and became a hot topic. In response to this, Mr. Harada, the president of Marutai, also announced on April 25, "We would like to express our sincere gratitude to our customers for their support regarding the earnings forecast."

Price increases are still a pain for consumers. Is it because of the corporate stance that has been maintained for many years that the fans still remain? Anyway, I'm also a fan of Haichi ramen. Let's buy bar ramen for today's dinner and go home.