It has been talked about overseas that the company's response to the letter sent by a little 7-year-old boy to the British food maker Waitrose and its contents is heart warming. Reported by British media Design Week.


Waitrose sells its own brand "brown sauce". Harry Deverill, a 7-year-old boy, is also one of the company's favorite brown sauces.

At one point, Harry was curious about what the picture on the label on the sauce bottle meant. When I asked my father what the picture was, he didn't understand it.


So Harry wrote a letter to Waitrose's board member, Mark Price. The contents are as follows.

Mark Price

One morning, I ate a bacon sandwich with Waitrose's brown sauce. When I asked my dad what the picture on the bottle label was, he didn't know. And I don't even know. Please tell me. Mom says I'm good at drawing, so if you want me to draw a label, I'll be happy to do it.

Harry Deverill, from 6 years old

Waitrose decided to accept this offer. The label with the "English breakfast" design, which includes toast, fried eggs, bacon, etc. drawn by Harry as a "limited edition", was replaced with a bottle of brown sauce and lined up on the product shelves of almost all Waitrose stores.

The company's buyer, Jo Heywood, said:

"When I read Harry's letter, I couldn't decline the offer. I want customers to tell me what they think about our products and be creative like Harry. Like this time. I'm really happy to be able to do something interesting. "


* The source of the image is Waitrose official website, Facebook and Twitter.