Famima

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oimo

digging sweets

We compared three new oimo sweets available from FamilyMart (Famima). They are "Omoimo Queenie Amann," "Beni Haruka Donuts," and "Beni Haruka Baumkuchen."

These are some of the products featured in the " Famima's Sweet Potato Digging " event being held at FamilyMart, where a total of 19 different sweet treats, drinks, ice cream, breads, and sweets made with sweet potatoes are on sale.

OIMO QUINNY AMAN

: A crispy candied Danish bread sweet filled with sweet potato bean paste and sweet potato whip. Black sesame seeds are added to the dough to give it a savory flavor. The sweet bean paste is made of red Azuma and red Haruka. The product is sold throughout Japan except Okinawa. The price is 250 yen (tax included, same as below).

The red bean paste is made from red azuma and red haruka, and the texture is rough and fibrous, just like real sweet potatoes. The mild sweetness of the sweet potato will fill your mouth. The sweet and savory flavor of the candied part adds depth to the taste! You can enjoy the rich sweet potato flavor in this sweet treat.

Beniharuka doughnut

: A doughnut made with 100% domestic Beniharuka sweet potatoes. By baking the doughnut with baked sweet potato-flavored chocolate to finish it off, you can enjoy the texture of the baked chocolate and the fluffy dough. The price is 138 yen.

The dough is soft and moist. When you put it in your mouth, you can enjoy the sweet flavor of sweet potatoes. The dough is soft and dense. A slight savory aftertaste lingers in the mouth. It is recommended to eat it with tea or coffee, as it will take away the moisture in your mouth.

Red Haruka Baumkuchen

A baumkuchen with a "fluffy" texture made from red haruka paste. It is made with two layers of colors to resemble sweet potatoes. The price is 198 yen.

The moistness is amazing! The dough is soft and moist. It is a little bit luxurious and delicious. The sweet potato flavor lingers in the aftertaste. The volume is quite large, and eating one is quite satisfying. You can enjoy it as it is, of course, or warm it up a little in a toaster or microwave oven, or on the other hand, cool it in a refrigerator.