The "753 Sale" will be held at Fujiya. Only stores in Hokkaido will hold the sale in advance from early September, while stores in other areas will hold the sale from mid-September to November 15.

Shichi-Go-San Strawberry Shortcake

The "Shichi-Go-San Strawberry Shortcake" is Fujiya's classic "strawberry shortcake" decorated with a Shichi-Go-San chocolate plate and a candle with a chestnut motif. The S size costs 3,562 yen, the M size 4,563 yen, and the L size 5,362 yen (including tax, the same below).


In addition, Fujiya's classic "Shortcake (Fruit Sandwich)," "Chocolate Nama Cake," and "White Chocolate Nama Cake" will also be available with Shichigosan-style decorations.


The Chitose Ame (red)/(white), a Shichi-Go-San staple, will each be available in three different gorgeous kimono-dressed Peko-chan designs. Made with condensed milk and fresh cream, the candy has a rich flavor similar to that of Fujiya's long-selling "Milky" candy. Peko-chan Milk Chocolate," a stick-shaped chocolate that resembles a Chitose candy, is also available. The "Chitose Ame Assortment Bag (Peco Poco)," sold separately, comes in two sizes. The Chitose Ame (red)/(white) are priced at 108 yen each, while the Peko-chan Milk Chocolate is priced at 129 yen.

Chitose Ame (Red)/(White)" can be purchased at supermarkets and convenience stores nationwide. Also sold at some Fujiya restaurants.