New product "NIPPON PREMIUM: Sato Nishiki from Yamagata Prefecture

NIPPON PREMIUM," a local series that offers unique Japanese tastes, will release "NIPPON PREMIUM Yamagata Sato Nishiki" on March 8, 2012, using the juice of Sato Nishiki cherries from Yamagata Prefecture. Limited quantity. The alcohol content is 3%. Estimated price is 143 yen (excluding tax).

NIPPON PREMIUM Sato Nishiki from Yamagata Prefecture

NIPPON PREMIUM" is a series of alcoholic beverages that uses attractive local ingredients from all over Japan to create a rich lineup of local alcoholic beverages that convey the appeal of the region. The cherry "Sato Nishiki" used in "NIPPON PREMIUM Yamagata Sato Nishiki" is grown in the Murayama area of Yamagata Prefecture, where Higashine, Tendo and Sagae cities are located. Because the fruit cracks when exposed to rain, it is generally grown in plastic greenhouses to protect it from the rain, resulting in cherries with a beautiful appearance and beautiful color.

In addition to NIPPON PREMIUM, cherries for juice used in processed foods are mainly "off-specification" cherries that fall outside the market standards for size, shape, quality, and color (no axis, twins, lumps, etc.). By using these cherries for juice, we are able to save the "off-spec" fruit.