At each 7-ELEVEN store, new arrival sweets, sweet buns, and ice cream, such as "Hitokuchi Rich Pumpkin Cheesecake" and "Cookie Shoe Pumpkin," will be released sequentially from September 28th. We have put together a lineup of attention!

* The handling status of each product varies depending on the region and store.
* Products may be sold out early.

Butter cake

A cake with a rich and moist dough texture using butter. The price is 100 yen (108 yen including tax). Released on September 28th.

Hitokuchi rich pumpkin cheesecake

A bite-sized cup dessert made from pumpkin cheesecake, which has a rich taste and a moist texture. The price is 288 yen (311.04 yen including tax). Released on September 28th.

Cookie shoe pumpkin

Cream puffs using pumpkin. Smooth and creamy pumpkin cream is stuffed in choux pastry, which is made by layering and baking cookie dough with grain. The price is 160 yen (172.80 yen including tax). Released on September 28th.

Mochitodora Pumpkin Pudding & Whip

Rich and smooth pumpkin pudding, bittersweet caramel sauce, and whipped cream that melts in your mouth are sandwiched between dorayaki dough with a chewy texture. The price is 208 yen (224.64 yen including tax). Released on September 29th.

Uji Matcha Bavarian

Bavarian cream using Uji matcha. On the top is a whipped cream that melts in your mouth. The price is 258 yen (278.64 yen including tax). Released on September 29th.

With beignet whipped cream

A product in which the dough with a chewy texture is fried and whipped cream with a rich flavor is sandwiched. The price is 100 yen (108 yen including tax). Released on September 28th.

7P pistachio cream omlet 3 pieces

Omlet with pistachio cream with pistachio nuts. The price is 118 yen (127.44 yen including tax). Released on September 28th.

The new arrival products of ice cream are as follows.

Ohayo Old-fashioned Ice Clean 140 yen (151.20 yen including tax)
Akagi Adult Gari-Gari-kun La France 100 yen (108 yen including tax)
7 Premium Kiwi 128 yen (138.24 yen including tax) * Released on October 2 Seria Royle Orion Mini Sour Ice Bar 100 yen (108 yen including tax)
Meiji Tsuji Toshi Dark Matcha Chocolate & Crunch 170 yen (183.60 yen including tax)
Chateraise 70% sugar cut chocolate 120 yen (129.60 yen including tax)
It's too refreshing than before Akagi. Overkill chocolate mint bar 118 yen (127.44 yen including tax) * Released on October 2 Lotte Atsushi Moko Sand 180 yen (194.40 yen including tax)
7 Premium Nana Parfait Ruby & Strawberry 278 yen (300.24 yen including tax) * Released on October 2 Chateraise Multi-Fruit Drop 184 yen (198.72 yen including tax)