"JAPAN Pride Potato Kobe Beef" will be released in advance at convenience stores on March 29th from Koike-ya. It will be released to the general public at supermarkets on April 5th. The estimated price is 150 yen (excluding tax).

"JAPAN Pride Potato Kobe Beef" is a potato chip released in August 2020 as the "Koikeya JAPAN PRIDE Project" that conveys the Japanese climate and culture. The powder of "Kobe beef", which exquisitely blends the elegant sweet red meat and the scent of fat, is finished by applying chips.

This time, which is the second year of appearance, we use light soy sauce of "Higashimaru Shoyu" which is traditional in Hyogo prefecture. It has been redesigned with a sweet and spicy soy sauce reminiscent of sukiyaki that brings out the individuality of the taste of "Kobe beef".

In addition, we support people who are working to connect the "charm of Kobe" to the future, such as livestock farmers who support the production site of "Kobe beef" and craftsmen who support the "Kobe leather" brand using cowhide of "Kobe beef". Therefore, 1 yen per bag of "JAPAN Pride Potato Kobe Beef" will be donated to Kobe City.

In addition, in commemoration of the release of "JAPAN Pride Potato Kobe Beef", "Kobe Pride Campaign" will be held on Twitter. If you follow the Koikeya official account and retweet the campaign tweet, you will win a lottery such as "Kobe leather accessory case". Details can be found on the official Koikeya Twitter account.