A total of 9 types of chocolate bar and BOX type chocolate packages such as "Meiji Milk Chocolate" from the Meiji era will be changed to a total of 18 types of designs with gimmicks for a limited time. It will be switched sequentially from December 2020 according to the demand for Valentine's gifts.


In line with the growing demand for chocolate gifts during Valentine's Day, the chocolate bar "Meiji Milk Chocolate" "Meiji Black Chocolate" "Meiji High Milk Chocolate" "Meiji White Chocolate" and the BOX type "Meiji Milk Chocolate BOX" "Meiji Black Chocolate BOX" " The package design of "Meiji High Milk Chocolate Box", "Strawberry Chocolate Box" and "Matcha Chocolate Box" will be changed for a limited time.

The contents of the trick are things like Amidakuji and a maze. It is designed so that you can challenge your family and friends and have a good time at home.


A limited-time design is also used on the back of each chocolate package. You can put a message or illustration such as "It took me 15 minutes. How was everyone?"