Fujiya 110th Anniversary Founding Festival Sale

"Fujiya 110th Anniversary Founding Festival Sale" will be held from November 1st at Fujiya pastry shops nationwide (excluding some shops). Introducing sweets limited to the founding festival.

Fujiya started from a small pastry shop in Motomachi, Yokohama on November 16, 1910 (Meiji 43). To commemorate the 110th anniversary of our founding this year, we will hold a gift campaign for Peko-chan goods at the Fujiya pastry shop with gratitude (finished as soon as there are no more gifts). * Christmas cake reservations are not eligible for gifts

Peko-chan 2021 Schedule Notebook & Ballpoint Pen

The first installment from November 1st is a first-come-first-served basis for purchases of 1,500 yen (tax included) or more, and a not-for-sale "Peko-chan 2021 Schedule Notebook & Ballpoint Pen" will be presented. The schedule notebook has a cute design with a milky package and a wrapping paper pattern. All pages are full color, and the cover is reversible with the current Milky Peco and the retro Milky Peco. A milky pattern ballpoint pen and stickers are also included. The notebook size is about 150 mm long and 105 mm wide.

Peko-chan Premium Mug

The second installment from November 13th is a first-come-first-served basis for purchases of 2,000 yen (tax included) or more, and a "Peko-chan Premium Mug" will be presented. It is a milky package design with Peko-chan on the front and Poco-chan on the back. The size is caliber 80 x height 90 mm.

Fujiya Sweets Palette

Founding festival limited sweets will also be available from November 1st. "Fujiya Sweets Palette" is four kinds of assorted cakes, "Domestic strawberry shortcake", "High cacao chocolate cake", "Kumamoto prefecture Waguri Mont Blanc", and "Rare cheese cake using Hokkaido cheese". It is a Fujiya-like product with illustrations of successive Peko-chan printed on the obi. The price is 2,000 yen (tax included).


"Strawberry special milk rape" is made by layering crepe and custard cream and sandwiching the strawberry in the center. In commemoration of the 110th anniversary of its founding, it is made up of 11 layers, including 10 layers of crepe and 1 layer of strawberry. The luxurious taste of strawberries on the top. The price is 480 yen (tax included).


Some Fujiya restaurants will also carry out a Peko-chan goods gift campaign and sell "Foundation Festival Sale" products. The standard tax rate (10%) is applied to eating and drinking at the eat-in space of Fujiya pastry shop and Fujiya restaurant, and it is different from the tax-included price shown.