The official online store of HenoHeno, a natural frozen fruit that contributes to food loss reduction, will open on August 7. In addition to its regular products, HenoHeno will also sell special large-volume packs and trial packs.

HenoHeno" is a bite-sized frozen fruit made from domestically produced fruit that would otherwise be discarded due to uneven size or flaws. The special freezing technology is used to create a "fresh flavor and crispy texture. The concept is to "reduce food loss in a delicious way. The company is working to reduce food loss caused by weather damage such as typhoons and long rains, as well as the spread of the new coronavirus.

The HenoHeno Trial Pack, a unique product featuring a palette of 12 colorful fruits, is now available at the official online store. The palette includes cherries from Nagano Prefecture, sweet ripe pineapples from Ishigaki Island, peaches from Fukushima Prefecture, La France from Yamagata Prefecture, and more. The price is 880 yen (tax and shipping not included, same below).


Other items include a large value pack of strawberries (Tochiotome from Ibaraki) (2,000 yen), five packs each of sweet-ripe pineapple and sweet-ripe mango, and "Maru Maru San! (5,900 yen) and others.