Amabie-labeled beer "Amabie IPA"
Amabie becomes beer!

From Sankt Gallen, the IPA beer "Amabie IPA" with the label of the youkai Amabie, which is said to calm the plague, will be on sale on April 28th. Amabie's illustrations were made in collaboration with manga artist Masayuki Ishikawa, who is known for his works such as "Moyashimon" and "Unmistakable Stars".

Amabie-labeled beer "Amabie IPA"
Cooperation with cartoonist Masayuki Ishikawa, who is known for his works such as "Moyashimon" and "Unmistakable Stars"

A 330ml (11.16us fl oz) bottle with 7% alcohol. The estimated price is 460 yen per bottle (excluding tax). In addition, Sankt Gallen's direct sales site sells a set of 3 for 2,230 yen (excluding tax and shipping). It will be manufactured until the new coronavirus has converged, and the profits will be donated to the "New Coronavirus Infectious Diseases: Spread Prevention Activity Fund" from time to time.

Amabie is a youkai that is said to have appeared in the Edo period. It has long hair, a bird-like beak-shaped mouth, diamond-shaped eyes and ears, and fish-like scales, and is said to have said, "If the plague is prevalent, draw my picture and show it to people." Many illustrations, goods, sweets, etc. have already been posted on Twitter and Instagram, and the Ministry of Health, Labor and Welfare has appointed it as an enlightenment image to prevent the spread of the new coronavirus infection.

Sankt Gallen posted a fictitious bottle of beer with a picture of Amabie on a post on SNS reporting the cancellation of the summer beer event, and there was a response saying "I really want it to be released", just preparing for the event at the factory However, I decided to make it because there was a beer that had lost its place.

Amabie is the label beer "Amabie IPA"!
Profit will be donated to "New Coronavirus Infectious Diseases: Spread Prevention Activity Fund" from time to time

Amabie IPA uses seven types of hops with a citrus aroma, and not only has a citrus-like scent, but also has a juiciness that makes you think that it contains fruit juice. The body is creamy and smooth with plenty of wheat malt and oats, and the aftertaste is dry. It also has bitterness. It has a slightly higher alcohol content of 7%, but has a fresh taste, making it suitable for hot days.