Do you understand the difference? Eat and compare "Nori salty potato chips" and "Nori salt" that taste like seaweed even though there is no seaweed! [entabe.com]

Koike-ya, which is newly sold at Lawson, "Nori salty potato chips that taste like seaweed even though there is no seaweed". To see how reproducible it is, I immediately experimented with eating and comparing it with Koike-ya's classic "potato chips nori salt."

Lawson "Nori salty potato chips that taste like seaweed without seaweed"

"Nori salty potato chips that taste like seaweed without seaweed" and "Potato chips glue salt"

Koike-ya "Nori salty potato chips that taste like seaweed without seaweed " will be on sale from January 21st at Lawson stores nationwide. I tried to compare it with the standard "Potato Chips Nori Salt" from Koike-ya.

Such a package

"Nori salty potato chips that taste like seaweed without seaweed" reproduces the taste of seaweed with fish oil or flavor oil without using seaweed. The raw material is domestic potatoes. It comes in an unusual package reminiscent of a weekly strap advertisement and contains 68g (2.4oz). The actual selling price is 165 yen (tax included, same below), which is a little higher.

There are various things written on the back

We are trying to reproduce the paste taste with fish oil and flavor oil.

By the way, how much is the reproducibility? We recruited collaborators, compared them with the standard "potato chips nori salt", and asked them to guess which one, and the results were surprising.

Eat and compare!

The content of the experiment is simple. Two types of potato chips are placed in the hands of a collaborator who has closed his eyes, and they are asked to bite one by one and which one is guessed. I decided to give the title of "first-class nori salt lover" to the collaborators who answered correctly.

This is "Nori salty potato chips that taste like seaweed even though there is no seaweed"

Nori salty potato chips that taste like seaweed without seaweed

Nori is not attached

This is "Potato Chips Nori Salt"

Nori is on!

Most of the collaborators answered promptly with confidence. With powerful words such as "I understand immediately" and "Absolutely here".

However.

Five out of seven people chose the traditional "potato chips nori salt" as "nori salty potato chips that taste like seaweed without seaweed".

I tried to compare them myself, but the aroma and taste are clearly different. The more "salted seaweed taste" was "salty seaweed potato chips that taste like seaweed without seaweed". The scent and umami of the rocky shore are strong, and it remains in the mouth and throat like a tail. On the other hand, the standard "Potato Chips Nori Salt" has a unique scent and taste of fluffy nori salt immediately after being put in the mouth, but the aftertaste is slightly light.

While being amazed at the recent advances in potato technology, we gave a generous blessing and title to those who answered the standard nori salt correctly this time. Why don't you try eating and comparing them? One day, the comparison of eating may be useful.