From Imuraya, a new ice cream product, "Happy Taiyaki Ice Cream," will be available for a limited time. It has a chocolate flavor with the pun of "I want to deliver happiness with chocolate". Available for a limited time from December 23, 2019 to the end of March 2020.

The suggested retail price is 140 yen (excluding tax) and the calories are 203 kcal. Taiyaki ice cream is a long-selling product that has been on sale for over 30 years since its launch in 1988. It was planned as a support product using the red and white monaka in the shape of a congratulatory "sea bream" for those who work hard on a daily basis, such as studying for entrance exams, work, and housework.

"Triple chocolate" instead of azuki is sandwiched in the middle of the red and white color. The contents are (1) crispy chocolate coaching, (2) chocolate ice cream, and (3) chocolate sauce.


In addition, this ice cream is made on the production line, which is watched by the "Big Taiyaki Ice Amulet". The amulet was prayed at Tsubaki Grand Shrine in Mie Prefecture, and while being enshrined in the factory, it watches over the Taiyaki ice cream produced by its friends and wishes the eaters happiness.