The concept shop "Alice on Wednesday" first landed in Hokuriku on April 25th. A pop-up shop will open in Niigata Loft for a limited time until May 27th.

The store is a concept shop with the theme of "Alice in Wonderland". The inside of the store is studded with fun gimmicks, creating a world view that makes you feel as if you were lost in a wonderland. Alice motif sweets, accessories and miscellaneous goods will be on sale.

Products limited to Niigata Loft are also available. "Niigata Apple Roll" is a roll cake wrapped with fresh apple bean paste. You can enjoy the refreshing scent and sweetness, and the moist mouthfeel. The package is also a limited design. The price is 1,000 yen (excluding tax, the same applies below).


There is also a 6-sheet "Print Cookie Box" that depicts the world of Alice in a colorful way. Both cookies and package design are limited to Niigata Loft. The price is 600 yen.


In addition, the store-limited package "Wednesday Alice Popcorn" (350 yen each) and the store-limited design "Wednesday Alice Can Badge" (300 yen each) will also be on sale. Both are limited in quantity, so they will end as soon as they run out.


Of course, popular products such as "Drink Me Mini Cider" (300 yen) and "Tea Party Set" (600 yen) will also be available at other stores. Get it for yourself, as a souvenir, or as a gift for your friends!

The store is located at Niigata Loft on the 5th floor of LoveLa Bandai, 1-5-1 Bandai, Chuo-ku, Niigata City, Niigata Prefecture. Business hours are from 10:00 to 20:00.