LAWSON "Eho-maki", "Setsubun-soba", and "Setsubun Wagashi/Sweets"

Reservations Accepted On Tuesday, December 13, LAWSON will begin accepting reservations for a total of 15 products for Setsubun in 2023, including "Eho-maki", "Setsubun-soba", and "Setsubun Wagashi/Sweets".

In principle, LAWSON requires reservations for event items in order to reduce food loss. In addition to in-store reservations, the company has also introduced "LAWSON App Reservations," in which customers can make reservations and make payments via an app and pick up the items at the store on a specified date. The application reservation period for this year's Keihomaki is 43 days, 30 days longer than last year, and bonus points will be given for some products as a special offer.

＜In-store reservations:
[In-store reservations]
Eboumaki and Setsubun soba: Tuesday, December 13 through Saturday, January 28
Setsubun Japanese sweets and sweets: Tuesday, December 13 through Thursday, January 26

[LAWSON app reservations]
Eboumaki, Setsubun soba, Setsubun Japanese sweets and sweets: Tuesday, December 13 through Tuesday, January 24
* "Mottainai! Ebi Katsu Ebikatsu Ebomaki" is excluded.

[Product pickup dates]
Tuesday, January 31 - Friday, February 3.

Lineup is as follows. Prices include tax.

LAWSON Ebikatsu Ehomaki

Mottainai! Ebi Katsu Ebikatsu Eh

omaki Shrimp cutlets that could have been disposed of due to excess inventory, and crab cakes and shrimp that were out of standard size due to substandard coloration, broken pieces, etc., are used for the filling. The taste of each ingredient is the same as that of the regular product, but at a more affordable price than if the regular product were used. The price is 430 yen.


Available at approximately 4,800 stores in the Kanto Koshinetsu area (Ibaraki, Tochigi, Gunma, Saitama, Chiba, Tokyo, Kanagawa, Niigata, Yamanashi, and Nagano prefectures).

Luxury King Salmon Ebomaki

: King salmon with a deep flavor and fatty taste that is worthy of being called the king of salmon is used. By using only cucumber and thickly baked egg as the filling, customers can fully enjoy the taste of king salmon.


The price is 1,598 yen. 200 bonus points will be given for app reservations.

Yakiniku Toraji's Ebomaki: Japanese beef

ribs, thick-baked egg, Chinese cabbage kimchi, and komatsuna namul (Japanese mustard greens) are used as the middle ingredients. The beef is dipped in a special sauce supervised by "Yakiniku Toraji" and grilled before being combined with the special sauce.


The price is 1,598 yen. 200 bonus points will be given for making a reservation through the app.

Ebomaki with Seven

Ingredients

: Ebomaki with seven different ingredients: grilled conger eel, thick-baked egg, cucumber, oboro, shiitake mushroom, dried shredded tofu, and dried tofu. The thickly baked egg is made with bonito broth and kelp broth to bring out the richness of the egg.


Priced at 484 yen per roll / 1,382 yen for a set of 3. 100 bonus points will be given for the set of 3 if you make a reservation through the app.

Kaisen e

houmaki: A ehoumaki with seven different ingredients: Atlantic salmon, thick-baked egg, cucumber, shrimp, squid, pickled tuna, and kazunokko (kazunokko pickled in soy sauce). The thickly baked egg is made with bonito and kelp broth.


Priced at 505 yen per roll / 1,382 yen for a set of 3. 100 bonus points will be given for the set of 3 if you make a reservation through the app.

Salad E

houmaki: Ehoumaki with seven kinds of ingredients: thick-baked egg, cucumber, crab cakes, tuna mayo, shrimp, corn mayo, and kazunokko (kazunokko mushrooms marinated in soy sauce). It can be enjoyed by both children and adults. The price is 430 yen.

Three

types of ehoumaki set: "ehoumaki with seven kinds of ingredients," "seafood ehoumaki," and "salad ehoumaki. The price is 1,382 yen. 100 bonus points will be given for app reservation.


Bonus points for app reservation are given to customers who have linked their point card to their LAWSON ID prior to making a reservation.

Lawson Setsubun Soba

Double Ebi-ten Soba

: Soba with two prawn tempura on top. Soba noodles topped with two prawn tempura and a flavorful dashi broth made from Makurazaki dried bonito. Price: 691 yen.

LAWSON Setsubun Wagashi

Setsubun Kami-Nagashi

Japanese confectionery in the shape of cute red and blue demons for Setsubun. The faces are made of kneaded dough, the filling is made of koshian (sweet bean paste), and the eyes and cheeks are made of yokan (sweet jellied sweet bean paste).


The price is 459 yen. Not available at Natural Lawson and in Okinawa Prefecture.

Setsubun Mame Daifuku (Mame Daifuku with Tsubu-an)

: Mame Daifuku made with azuki beans produced in Hokkaido. The glutinous rice is pounded with a mallet to create a dough with the natural sweetness and elasticity of glutinous rice.


The price is 518 yen. Not available in Okinawa.

Lawson S

etsubun

Setsubun Roll (Strawberry & Banana)

Banana and strawberries are rolled up with rich whipped cream made with condensed milk and buttery sponge to resemble an ehoumaki (a sweet roll rolled up to resemble an ehoumaki). The price is 508 yen (price differs in Okinawa Prefecture).

Setsubun Shiomame-Daifuku Roll with Mochi Texture (Cream with Uji green tea from Kyoto

) A roll cake with a blend of Japanese and Western flavors, inspired by "shio-mame-daifuku" (salted soy bean cake). It is made by layering gyuhi dough and glutinous dough and sprinkling salted beans in the dough, then rolling in matcha cream with Uji matcha from Kyoto and closely-pickled azuki beans, and sweetened with azuki bean paste.


The price is 562 yen. Not available in Okinawa.

Setsubun Mini Mochi Texture Roll Assortment (Chocolate, Milk, Strawberry)

You can enjoy mochi mochi dough and three different flavors: chocolate, milk, and strawberry. Mini-sized rolls that can be eaten like ehomaki, no cutting required. Priced at 583 yen (price differs in Okinawa Prefecture).

Setsubun Roll (5 kinds of fruits):

A moist sponge cake layered with chocolate dough, filled with 5 kinds of fruits and jams (yellow peach in syrup, white peach in syrup, apple preserve, strawberry sauce, and kiwi jam) and cream.


The price is 508 yen. Not available in Okinawa.