This year too, the season when "oden" is lined up at convenience stores has arrived. However, it is still in the middle of summer when the temperature exceeds 30 degrees outside. Many people will not come with a pin. What surprised me when I put a circle on it was that Okinawa Prefecture is the best-selling product. Moreover, it is said that it will sell well from August. Why on earth?

First, let's check the truth. I asked three major companies, 7-ELEVEN, Lawson, and FamilyMart (Famima). However, Okinawa Prefecture is a "7-ELEVEN blank area". Moreover, FamilyMart has not released the data, so it is Lawson's answer.

According to Lawson, comparing the average sales of oden in Okinawa prefecture with that in areas other than Okinawa prefecture (Kanto, etc.), it is about twice in August, about three times in December, and Okinawa prefecture. It seems that there are many. Furthermore, according to the data at the time of sale last year, "Okinawa Atsushi," "Okinawa-style Soki," and "Island," which are sold only in Okinawa Prefecture, hold down the famous standard ingredients in the top 10 sales ranking of ingredients nationwide. "Konjac" is included.

By the way, in Okinawa prefecture, it is common to put Soki and Tebichi in oden, not just convenience stores. I also tried the Okinawan version of Soki and Tebichi, but the ingredients matched well with the taste of the dashi stock, and thanks to the exudation from the ingredients, the richness of the soup stock increased. It's a lot thicker than what you eat in Kanto.

Now, about the reason why oden sells in warm Okinawa prefecture. Although there are various theories, it is relatively often said that "Oden is not so customary to eat hot pot at home, so people tend to think that they eat or buy oden outside."

And oden in the hot season seems to be popular mainly among women working in the office. In the summer, when people tend to eat only cold foods, they are attracting attention because they are warm and healthy.

It is already on sale at the 2015 convenience store Oden, 7-ELEVEN and Lawson , and will be on sale at FamilyMart from August 25th. This year, all three major companies will appear with different flavors depending on the region. When you go to a different place such as a trip or homecoming, why not take a break at a convenience store?