7-ELEVEN & i Holdings released new products "7-ELEVEN Gold Gold Vanilla Ice Cream" and "Golden Matcha Ice Cream" jointly developed with Lotte Ice Cream on May 19th. Available stores are 7-ELEVEN, Ito-Yokado, York Mart, York Benimaru, Shell Garden, Sogo & Seibu. The price is 267 yen each (tax included).


"7-ELEVEN Gold Gold Vanilla Ice" is the first cup-type ice cream of the private brand "7-ELEVEN Gold" that allows you to enjoy a "higher-grade luxurious taste".

Gold vanilla ice cream is a creamy and rich flavor made from Hokkaido dairy ingredients, Madagascar vanilla beans and rich eggs. By combining the elegant sweetness of Sanon Tou, the gentle taste of vanilla is enhanced.

On the other hand, Kin no Matcha Ice Cream is a matcha ice cream that uses dairy ingredients from Hokkaido and carefully selected matcha from "Marukyu Koyamaen" in Uji, Kyoto. By combining the strongest bancha and the moderately astringent second bancha, it is said to have a deep taste. It is said that the flavor of matcha is further enhanced by adding rich brown sugar syrup to the hidden taste.