Two cup-type ice creams from 7-ELEVEN & i Group's private brand "7-ELEVEN Premium Gold" have been renewed. It will be on sale from May 19th at 7-ELEVEN & i Group stores such as 7-ELEVEN, Ito-Yokado, York Benimaru, and York Mart nationwide (excluding some stores).

Since its launch in 2019, the "7-ELEVEN Premium Gold" cup ice cream has been very popular for its rich milkiness and richness. This time, the milk composition and manufacturing method were reviewed according to the timing when the taste changes due to the temperature rise. By using paper instead of plastic for the container material, it is expected that the amount of plastic used per container will be reduced by about 80%.

"7-ELEVEN Premium Gold Gold Milk Ice" is a luxurious milk based on the original taste and smooth texture of milk, which was popular in "7-ELEVEN Premium Gold Gold Waffle Cone Milk Vanilla" released in June 2018. ice. The milk composition and manufacturing method have been reviewed to create a refreshing aftertaste that suits the coming season. The price is 198 yen (excluding tax).


"7-ELEVEN Premium Gold Gold Marble Chocolate Ice" is a product that combines a refreshing aftertaste of milk ice cream with a special chocolate ice cream in a marble shape. The chocolate ingredients in chocolate ice cream are mainly composed of cacao beans from three regions. The price is 198 yen (excluding tax). Sold sequentially from June 16th.