"7-ELEVEN Premium Gold Gold Milk Ice" and "7-ELEVEN Premium Gold Gold Moist Baumkuchen" are now available. It is sold sequentially at 7-ELEVEN, Ito-Yokado, York Benimaru, and York Mart nationwide.

"7-ELEVEN Premium Gold" is the highest-class private brand of the 7-ELEVEN & i Group. Using carefully selected raw materials, we are developing products that pursue a full-fledged taste with a discerning manufacturing method.

◆ Gold milk ice cream

A new cup-type ice cream based on the deliciousness and smooth texture of milk from the popular product "7-ELEVEN Premium Gold Gold Waffle Cone Milk Vanilla," which has sold a total of 18 million units since its launch in June 2018. Hokkaido cream and milk are used. The price is 198 yen (excluding tax).


I imagined a swirl from the soft serve ice cream designed on the package, but when I opened the lid, I saw pure white ice cream. Leave it at room temperature for about 10 minutes and have it melt a little.


Very milky with a smooth mouthfeel! You can feel the fresh taste and richness of the milk. Over time, it changes to a lighter texture that feels like it contains air, and a sweet scent fluffs from the nose. Before I ate it, I was wondering if the amount was small, but since it is rich, I wondered if this is the appropriate amount.

◆ Moist gold Baumkuchen

Baumkuchen thoroughly pursues the deliciousness of the dough itself, using carefully selected ingredients such as French fermented butter and special eggs. Egg yolk and egg white are whipped separately, and each one is carefully finished. The price is 198 yen (excluding tax).


The main ingredient is the mellow flavor of the egg, as the liquid egg comes at the beginning of the raw material. It spreads the soft sweetness while unraveling without dryness. Maple sugar, almond powder, and lemon juice are also used to create a deep taste that is not just sweet. The rich scent of butter leaves a lingering finish.


Lastly, I would like to tell you that although each item is delicious, if you combine "golden milk ice cream" and "golden moist Baumkuchen", it will become a food of God. Milky ice cream that melts on the flavorful dough of eggs and butter. It matches so much that you think "I think it was decided to be together from the time I was born ...?", So please give it a try!